Theory

From New York to London to Battersea Power Station, Theory created elevated wardrobe essentials for city living. These classic yet modern designs inspire confidence through perfect fit, premium fabrics, and timeless style.

Materials are sourced from the best mills around the world, with each one tested for its hand-feel, design quality and durability. Their in-house atelier then perfects the cut of every garment to ensure exceptional fit, shape and comfort by the time it reaches the store. With a focus on versatility, sophistication, and ease, Theory’s garments are designed to be the perfect wardrobe building blocks that will endure for years to come.