TAG Heuer

Founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, TAG Heuer is an innovative watch brand that is part of the world’s leading luxury group.

For over 160 years TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to change, with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement, Calibre 11, in 1969 and the first luxury smartwatch in 2015 to name just a few.

Today the brand’s core collection consists of three iconic families designed by Jack Heuer, TAG Heuer Carrera, Monaco and Autavia, and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines. TAG Heuer’s partnerships and brand ambassadors reinforce their “Don’t Crack Under Pressure” motto, showcasing the brand’s passion for action and high performance.

This boutique is part of the Watches of Switzerland Group.