itsu first opened its doors in 1997, after recognising a need for healthy, nutritious fast food.
Most of their Asian-inspired menu is under 500 [good] calories and protein-packed and full of fresh vegetables, vitamins, fibre & flavour. Over a third of dishes are plant-based and the vast majority costs under £8.
itsu stick to simple rules: every itsu must have its own kitchen making nutritious dishes which are steamed [never fried] and made fresh on the spot, with responsibly sourced ingredients.
Inspired by fresh food places in Japan, they also hold a half-price evening sale to help reduce food waste.