Genesis

Genesis was born in Seoul with a mission to create a new automotive luxury experience inspired by the very best of Korean culture. They take great pride in Korean hospitality and aspire to be one of the first car brands to go fully electric.

As the name implies, Genesis embraces creation. They believe that every drive deserves to be a discovery. They strive to create the finest automobiles, related products and services for connoisseurs around the world and to make a positive difference to customers’ lives.

They have designed an ownership experience that makes owning a Genesis effortless. They consider every customer as a guest, from the first point of contact with the world of Genesis, to the moment they deliver your new car to your home, everything is hassle-free. Why? Because simplicity is the ultimate sophistication.

Entering a Genesis Studio is more like stepping into a contemporary gallery than visiting a car dealership. An elegant space inspired by Korean architecture and design, offering a welcoming, unpressurised environment to discover Genesis, explore the models, services and meet the Brand and Product Geniuses.