Superdry was made for vintage souls and adventurous spirits in search of authentic style. Inspired by London’s thrift shops of yesteryear, they embrace innovation and exploration with a contemporary twist on classic styling. Think splashes of laidback Americana, design inspiration from Japan, and an indelible sense of British individuality.
Known for their iconic outerwear, Superdry now uses 100% recycled fill in their padded jackets. Between 5 and 48 recycled bottles are used to create each jacket, depending on its weight – helping to divert plastic bottle waste from our landfills and oceans. Learn more about their low impact initiatives at superdry.com/sustainability.
This dedication to authentic craftsmanship is why they’ve built a reputation for quality staples that stand the test of time. After you’ve enjoyed a good coffee, drop by the new Superdry store in Battersea Power Station and see what’s in store.
Be the first to know about the new power points of interest. We have so much exciting news to share with you