Superdry

Superdry was made for vintage souls and adventurous spirits in search of authentic style. Inspired by London’s thrift shops of yesteryear, they embrace innovation and exploration with a contemporary twist on classic styling. Think splashes of laidback Americana, design inspiration from Japan, and an indelible sense of British individuality.

Known for their iconic outerwear, Superdry now uses 100% recycled fill in their padded jackets. Between 5 and 48 recycled bottles are used to create each jacket, depending on its weight – helping to divert plastic bottle waste from our landfills and oceans. Learn more about their low impact initiatives at superdry.com/sustainability.

This dedication to authentic craftsmanship is why they’ve built a reputation for quality staples that stand the test of time. After you’ve enjoyed a good coffee, drop by the new Superdry store in Battersea Power Station and see what’s in store.