A.P.C.

Founded by Jean Touitou in 1987 A.P.C. is a French clothing brand renowned worldwide for the creativity, authenticity and durability of its products. While the name A.P.C. itself is associated with raw denim, the brand offers a wide range of clothing and accessories for women and men looking in search of bold style that won’t overshadow their personality. Jean Touitou works with his wife, Judith Touitou, the artistic director of A.P.C.

The initials A.P.C. stand for “Atelier de Production et de Création” (Production and Creation Workshop), as the brand considers these two fashion fundamentals to be equally important. Without production, creation is merely an idea. And without creation, a piece of clothing will never come to life.

The style of A.P.C. is deliberately understated. Jean Touitou embodies the lack of extravagance and excess characteristic of A.P.C. clothing. The chic, easy-to-wear clothing—in timeless styles and made from high-quality materials—focuses on the essentials.