25 April 2019

Battersea Power Station appoints Carlin Fier

Battersea Power Station Development Company (BPSDC) is delighted to announce that Carlin Fier has been appointed as Head of Brand and will be joining the Battersea Power Station project in July 2019. Carlin will have overall responsibility for all aspects of the Brand proposition including Marketing, Events and Placemaking. This is a newly created role aimed at strengthening the Battersea Power Station brand in the UK and globally, helping to put this new destination for London firmly on the world map.

Carlin joins Battersea Power Station following nearly eight years at Brookfield Properties, where she is currently Vice President of Marketing and Communications overseeing the UK, Europe and the Middle East. During her tenure, she has delivered a wide range of successful marketing and sales campaigns for high profile developments, as well as activating public spaces within the portfolio. Carlin has over 15 years’ experience in the real estate industry with a detailed focus on branding, communications and placemaking, as well as holding roles in in research and operations.

As Head of Brand, Carlin will work closely with the existing marketing team as well as the Live and Brand Experiences Director and the Director of Placemaking, developing successful campaigns and forming creative collaborations to complement and enhance the existing marketing, cultural and events programme.

Simon Murphy, CEO of BPSDC, said:

“On behalf of our shareholders I am delighted to welcome Carlin to Battersea Power Station. Carlin’s wealth of brand and sector experience will prove invaluable as we continue to shape our brand story. I have no doubt that she will bring a huge amount of energy and vision to this iconic project and will play an integral part in ensuring we are successful in creating a new and thriving destination for London.
Carlin arrives at a really exciting time as we enter into the summer months at Circus West Village, the new riverside destination at Battersea Power Station with a full events programme. We are making great progress on site and are seeing strong momentum with our commercial leasing programme.”

Carlin Fier, incoming Head of Brand at Battersea Power Station Development Company (BPSDC), said:

“I’m absolutely thrilled to be joining the team that will be opening the Power Station in two years’ time. Battersea Power Station presents a unique opportunity to deliver something extraordinary in terms of eye-catching campaigns and content, given its rich heritage, and to transform this iconic regeneration project into a globally recognised brand. As a native New Yorker who has spent the past few years working on landmark projects across London, Berlin and Dubai, I am extremely proud to work on such an internationally renowned scheme. I am really looking forward to getting started and working with the team to build upon all the great work that has already been done.” Carlin’s appointment follows on from the raft of senior promotions and external hires announced last month, further strengthening the longstanding team, as strong progress continues to be made at Battersea Power Station."

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